Proof of Performance Retail Branding Audit

In the constantly developing Indian market, outdoor advertising has turned out to be one of the strongest means of brands to address target audience. Out-of-Home (OOH) is ubiquitous, and is represented by billboards, wall paintings, and transit advertising as well as business storefront branding and retail store signage. With businesses allocating vast amounts of marketing resource to OOH, the sticking point remains how can businesses ensure their campaigns are implemented as intended and are achieving the desired prominence.

The best geotagging services of outdoor advertising in India come into play here. Geotagging such images with GPS coordinates, time-stamps and location specific data provides full transparency. Combined with Proof of Performance Retail Branding Audits, brands have the confidence that their marketing spend is producing results like never before.

OOH Audit, India based and trusted leader in OOH campaign tracking, verification and reporting with coverage in all the key cities in India; helps brands to ensure that their OOH campaigns appears where it is supposed to and generate the expected performance.

What are Geotagging Services in Outdoor advertising?

Geotagging is a process of adding precise geographical information (longitude, latitude, address, date and time) to the photo and video. Within the scope of advertisements placed outside, geotagging provides guarantees that all the installations, be it a wall painting, billboard, or a retail-oriented branding element, are recorded with the reliable location details.
To brands, this equates to:
Verified coverage of the campaign in cities, towns and rural settings.
Verifiable audit trail of when/where each branding asset was placed.
Transparency among the agencies and advertisers, whereby chances of fraud or incomplete execution are evaded.

What Is Proof of Performance Important to Retail Branding?

Examples of retail branding are advertisements in the stores, such as wall mappings, stands, signage, store windows and point of sale materials. Consumers tend to react to these factors that would make critical purchase decisions at the point of purchase.
Unless brands have Proof of Performance Retail Branding Audits, they are in danger of:
Materials not being laid downh as intended
The delay (or the absence) of campaigns in specific locations.
This lack of visibility of the execution in smaller municipalities or remote locations.
By integrating geotagging with branding audit of the retail outlets, brands can ensure that:
All stores received the right store branding materials
Installeries are consistent with brand guidelines
The campaigns are deployed on time and in all the target geographies.

How OOH Audit has the ability to deliver the Best in Class Geotagging Services in India

OOH Audit is dedicated to certified OOH campaign tracking, and it enables brands to be aware of their advertising campaigns from end to end. The following are what makes their geotagging services so amazing:
1. Geo-Embedded Evidence
All the OOH or retail branding pictures contain:
LATITUDE, longitude (GPS coordinates)
Timestamp
Full postal addresses
Campaign-specific metadata
This will make impenetrable evidence that cannot be fabricated.
2. Nationwide Coverage
OOH Audit has geotagged data in metro cities, in Tier-3 towns and rural markets throughout India. This guarantees that even the most difficult-to-monitor regions provide brands with visibility.
3. Real-Time Reporting
Brands do not need to wait weeks to get reports. With OH Audit, actual time dashboards are presented and visual and geotagged evidence technique is provided in terms of a fast check of performance.
4. Custom Retail Branding Surveys
Audits will be performed on a brand-by-brand basis, and will include auditing the wall paintings, POS branding, store signage, shelf displays, etc. This guarantees a Proof of Performance in each channel of retail.
5. Fraud Prevention
Geotagging can ensure that the agencies can deliver as promised by brands. No counterfeit photos, no omitted staatsApparats–just plain, open evidence.

The advantages of the combination of geotagging and retail branding audit implementation

When brands use geotagging services in combination with Proof of Performance Retail Branding Audits, many advantages are obtained:
100% Transparency â€“ Proved record of execution of the campaign.
Improved ROI Tracking-Tracks all the rupees spent.
Higher Compliance-Branding is up to date with company guidelines.
Increased Decision-Making Speed -The real-time insights enable prompt responsive measures.
Country Wide Control- Whether its a big mall in the metros or a small retail out in a small town, campaigns are monitored nation wide.

Why OOH Audit should be Your Outdoor Advertising Monitoring Solution in India?

Knowledge in OOH Campaigns – Experience in tracking wall paintings, billboards, transit advertising and store branding over the years.
Used by Major Brands QOH Audit is the preferred partner of leading companies in India and across the globe.
End-to-End Visibility -Each transaction is geotagged and auditable.
Daniel Advanced Technology – real-time dashboards, AI-enabled analytics and geo-verified data.
OOH Audit gives your brand the market share it deserves.

1. What is the place of geotagging in OOH advertising?
Geotagging also offers geographic verification of ad placements, and can help assure that a campaign has been placed where it was intended.
2. What are the benefits of Proof Performance Retail Branding Audits to brands?
They make the branding efforts within the stores, such as signage, posters, and POS to be placed in place at the right time and in the most effective way that can affect consumer behavior.
3. Is geotagging capable of advertising fraud?
Yes. Using geotagged photos, an agency cannot fake campaign execution because the geographical location and date of the photo is indicated in the metadata.
4. Why prefer OOH Audit to shoot instead of local verification agencies?
OOH Audit provides coverage across the entire nation, driving comprehensive dashboards and reporting in real-time, as well as far more reliable than localized offerings.
5. How many seconds do brands need to Access Reports?
OOH Audit allows brands to see campaign performance on live dashboards.

Conclusion

In an aggressive marketplace such as India, where brands spend heavily on OOHs and in-store branding, transparency and accountability is essential. The most appropriate Best Geotagging Services for Outdoor Advertising in India guarantees that campaigns run properly as planned and Proof of Performance Retail Branding Audits ensures that brands are not wasting their money on ineffective advertising.
No more assumptions: brands can now have a verified, geotagged, and transparent record of how their campaigns are hitting the audience through OOH Audit.
OOH Audit is here to make OOH monitoring to the next level when your brand is prepared